Writing a sales letter can be a challenging exercise. You can be the best sales man in the world but writing one can be a very different process. Many also claim to be experts in this subject matter. I myself don’t claim to be an expert writing one but what I do know from experience is that a few common things apply when writing sales letter to your customers.

Making a Clear Offer

This is the first and most basic thing you need to do for your sales letter. You need to explain to your customers what you are trying to offer and how they can benefit from your offer. Try imagining that you are the salesperson talking with a potential customer just like in real life face to face and apply that same principle of communicating with customers on the internet. Add a more personal touch to your sales letter. People will feel a better connection with you than a salesletter sounding too much like an article.

What’s in it for me?

Your customers will definitely wonder if your offer is worth it and if they could actually benefit from taking up your offer. They will ask, “What’s in it for me?” If you don’t provide an answer to this basic question, chances are that you will never convince them to take up your offer or even read your sales letter anymore. People have a short attention span especially with the flood of emails these days so you have to provide a quick summary in the beginning to capture your customer’s attention before they close your email.

Clear Call To Action

Are you telling your customers to do something after reading your sales letter? Are there any clear instructions what to do next? In this day and age, people generally like to be led by the hand. If you can guide them step by step right down to the very minor detail to make money, customers will flock to you and even more will come if you can proof that they can make money on their own.  Of course you don’t have to lead them every step, but the most important thing to tell your customers is to subscribe to your newsletter or ebook so that more calls to action can be made by doing that.

An Exit Strategy

This might be a sneaky thing to do for some. An exit strategy means that you have a system put into place to get people to subscribe or opt in to your sales letter. A good example of this is an exit popup window. Some might not like the idea of a popup because it is intrusive but try making a simple popup with good info and present it to your visitors. Studies have shown that there is a higher opt in rate with websites with popup windows.

These tips may seem simple even to a newbie, but there are not many marketers utilizing this methods or tips to write better sales letter. Some might think that these are minor changes but you’ll be surprise that even minor changes can have a significant impact on your sales and optins.

I wish you success!

Bryan Wong YH

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This entry was posted on Thursday, July 29th, 2010 at 11:47 am and is filed under Windows 7. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.